Median Household Income $107,968 Median Age 40.7 Population 57,462
Market Profile (Pleasantville)
The prosperous domestic city best describes the settled citizens of Pleasantville. Situated principally in older housing in suburban areas. These slightly older couples move less than any other market. Many couples have already transitioned to empty nesters many are still home to adult children. Families own older, single family homes and maintain their standard of living with dual incomes. These consumers have higher incomes and home values and much higher net worth. Older homes require upkeep; home improvement and remodeling projects are a priority--preferably done by contractors. Residents spend their spare time participating in a variety of sports or watching movies. They shop online and in a variety of stores, from upscale to discount, and use the Internet largely for financial purposes.
Enterprising Professionals residents are well educated and climbing the ladder in STEM(science, technology, engineering, and mathematics) occupations. They change jobs often and therefore choose to live in condos, townhomes or apartments; many still rent their homes. The market is fast-growing, located in lower-density neighborhoods of large metro areas. Enterprising Professionals residents are diverse, with Asians making up over one-fifth of the population. This young market makes over one and a half times more income than the U.S. median, supplementing their income with high-risk investments. At home, they enjoy the Internet and TVon high-speed connections with premier channels and services.
Savvy Suburbanites residents are well educated, well read and well capitalized. Families include empty nesters and empty nester wannabes, who still have adult children at home. Located in older neighborhoods outside the urban core, their suburban lifestyle includes home remodeling and gardening plus the active pursuit of sports and exercise. They enjoy good food and wine, plus the amenities of the city's cultural events.
To maintain their upscale suburban lifestyles, these goal-oriented couples work, often commuting far and working
long hours. However, their schedules are fine-tuned to meet the needs of their school-age children. They are financially savvy; they invest wisely and benefit from interest and dividend income. So far, these established families have accumulated an average of $1.5 million in net worth and their annual household income runs at more than twice the U.S. average. They take pride in their newer homes and spend valuable time and energy upgrading. Their homes are furnished with the latest in home trends, including finished basements equipped with home gyms and in-home theaters.
Most importantly having a good agent to help you buy or sell is essential in helping you find or get the best deal.
Contact Terrence D. Langford, Realtor 301-769-6377 or email firstname.lastname@example.org