Upper Marlboro, Maryland is one of the major suburbs of Southern Maryland which has seen a significant year over year increase in home prices for this year. Higher prices of the current homes and the upswing of mortgages interest rates presently appear to be a good time to seriously considering purchasing a home. Inventory of the homes is lower than the previous year of 2017.
Median Household Income $104,735 Median Age 40.0 Population 46,289
Market Profile (Soccer Moms)
Soccer Moms is an affluent, family-oriented market with a country flavor. Most households own at least two vehicles; the most popular types are minivans and SUVs. Family-oriented purchases and activities dominate, like movie purchases or rentals, children apparel and toys, and visits to theme parks or zoos. Outdoor activities and sports are characteristic of life in the suburban periphery, like bicycling, jogging, golfing, boating, and target shooting. Home maintenance services are frequently contracted, but these families also like their gardens and own the tools for minor upkeep, like riding mowers and tillers.
Market Profile (Pleasantville)
Prosperous domesticity best describes the settled citizens of Pleasantville. Prefer imported SUVs, serviced by a gas station or car dealer. Invest in conservative securities and contribute to charities. Work on home improvement and remodeling projects, but also hire contractors. Have bundled services (TV/Internet/phone). Access the Internet via fiber optics or cable modem, on a newer computer, to pay bills, make purchases and track investments. Subscribe to premium channels (HBO, Showtime or Starz) and use video-on-demand to watch TV shows and movies. Enjoy outdoor gardening, going to the beach, visiting theme parks, frequenting museums and attending rock concerts.
Market Profile (Enterprising Professionals)
Enterprising Professionals residents are well educated and climbing the ladder in STEM (science, technology, engineering, and mathematics) occupations. Buy digital books for tablet reading, along with magazines and newspapers. Frequent the dry cleaner. Go on business trips, a major part of the work. Watch movies and TV with video-on-demand and HDTV over a high-speed connection. Convenience is key--shop at Amazon.com and picks up drugs at the local pharmacies. Quick eat out at places such as The Cheesecake Factory and Chickfil-A; drop by Starbucks for coffee. Leisure activities include sports, trips to museums and the beach. Have health insurance and a 401(k) through work.
Market Profile (Exurbanites)
Exurbanites residents are approaching retirement but showing few signs of slowing down Exurbanites residents' preferred vehicles are late-model luxury cars or SUVs. They are active supporters of the arts and public television/radio. Attentive to ingredients, they prefer natural or organic products. Gardening and home improvement are priorities, but they also use a number of services, from home care and maintenance to personal care. Financially active with wide-ranging investments, these investors rely on financial planners, extensive reading and the Internet to handle their money.
Market Profile (Professional Pride)
Professional Pride consumers are well-educated career professionals who have prospered through the great recession. These frequent travelers take several domestic trips a year, preferring to book their plane tickets, accommodations, and rental cars via the Internet. Residents take pride in their picture-perfect homes, which they continually upgrade. They shop at major hardware stores and stores such as Bed Bath & Beyond to tackle the smaller home improvement and remodeling tasks but contract out the larger projects. To keep up with their busy households, they hire housekeepers or professional cleaners. Residents are prepared for the ups and downs in life; they maintain life insurance; homeowners and auto insurance; as well as medical, vision, dental, and prescription insurance through work. They are actively investing for the future; they hold 401(k) and IRA retirement plans, plus securities. Consumers spend on credit but have the disposable income to avoid a balance on their credit cards. They spend heavily on Internet shopping; Amazon.com is a favorite website. Consumers find time in their busy schedules for themselves. They work out in their home gyms, owning at least a treadmill, an elliptical or weightlifting equipment. They also visit the salon and spa regularly. All family members are avid readers; they read on their smartphones, tablets, and e-readers but also read hard copies of epicurean, home service, and sports magazines. Residents, both young and old, are tech-savvy; they not only own the latest and greatest in tablets, smartphones, and laptops but actually use the feature search has to offer.
Most importantly having a good agent to help you buy or sell is essential in helping you find or get the best deal.
Contact Terrence D. Langford, Realtor 301-769-6377 or email firstname.lastname@example.org